ideacts has built a desktop client (called Clinck )that can be installed on cybercafes across the country. The desktop client will serve as an ad delivery channel for ideacts, which will deliver ads to cybercafes (geo-targeted etc).
ideacts will pay cybercafes a fixed amount of money per month (no revenue sharing). They have already roped in MSN, Dell, Radio Mirchi, ICICI and Y! India, Google, MingleBox,Guruji as advertisers.
There are 1.5Lakh cybercafes in India and is expected to grow to 2.6L by 2010.
Cybercafes are becoming the next battlefield for advertisers and even gaming companies are ready to pay a good amount of money to cybercafes (after all, they are the entry point, 47% of Internet surfing happens from cybercafes).