Set the price

The passion price is whatever you and your customer agree is right. If your pricing doesn’t feel fair to you, you won’t be able to do your best job, and you’ll be letting your customer down.

A salary is a price. If you have a job in a company, you’re charging a price— it’s called your salary. All the pricing rules apply here, too. If you come into a job with a set salary, you’re defining yourself as a commodity, equal in value to everyone else who might qualify for that job.

Charge a lot and then earn it. This sounds counterintuitive, but it’s often the easiest way to double your income without losing much business. Double your charges and then live up to the new expectations by acquiring more skills, more education, or a better mix of your offerings.

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