Seven questions that every business must answer

  1. The Engineering Question: can you create breakthrough technology instead of incremental improvements? 
  2. The Timing Question: is now the right time to start your particular business? 
  3. The Monopoly Question: are you starting with a big share of a small market? 
  4. The People Question: do you have the right team? 
  5. The Distribution Question: do you have a way to not just create but deliver your product? 
  6. The Durability Question: will your market position be defensible 10 and 20 years into the future? 
  7. The Secret Question: have you identified a unique opportunity that others don’t see?

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