- The Engineering Question: can you create breakthrough technology instead of incremental improvements?
- The Timing Question: is now the right time to start your particular business?
- The Monopoly Question: are you starting with a big share of a small market?
- The People Question: do you have the right team?
- The Distribution Question: do you have a way to not just create but deliver your product?
- The Durability Question: will your market position be defensible 10 and 20 years into the future?
- The Secret Question: have you identified a unique opportunity that others don’t see?