Seventynine Pivots Into An In-App Video Ad Platform

SVG Media, the parent company behind ad network Seventynine, has announced that it is spinning off the product into an in-app video ad platform.
Seventynine’s technology will allow app developers to create custom ad spots at App Start, App Exit or at Native in-app locations.
Customers will be able to run high-quality zero buffering video ads, but can also use rich media ads, and traditional static ad banners.
With Seventynine, SVG Media is now targeting large App publishers who maintain their own sales teams, and are looking to enhance their inventory offering.
Seventynine will not engage in media selling anymore, instead leaving that up to individual publishers, and itself focusing more on bettering technology.

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