This ad. smart marketing or work of a lazy marketer?

We all know that sex sells, but then sometimes companies take it to a different level.  Check this.

The text reads as Now that we got your attention, book mini trucks online.
Yes mini trucks (and not skirts, just to make it clear).
This isn’t the first time I am seeing such marketing ad – but for a mini truck company? Well..what’d be your take? a great ‘out of the box’ thinking OR ‘lazy marketer who decided not to think deeper about his/her market segment and copy/pasted’?
PS: Just because we are talking about this on NextBigWhat, it doesn’t mean that the campaign is successful (not everyone can be Pahlaj Nihalani).