Shaadi partners with dish tv: Marriages Made Via the Idiot Box! Talks of Grim Internet Penetration?

Shaadi has partnered with Zee’s DTH service for “Shaadi Active'”, a subscription based service that will enable marriage prospects/their parents to search for eligible bride / groom of their choice – right from their tv screens.[source]

Next in the Portal-DTH partnership list – Job portals?

The partnership is a good example of app distribution and most of the transactional portals are exploring newer ways to acquire audience – this also talks of the limited Internet audience that we have!

Quick look at the current scenario:

  • OTAs are planning to enter into offline space (ClearTrip already did that)
  • Both Shaadi and Jeevansathi have set up offline stores
  • Naukri already has an offline presence (Quadrangle)

That goes on to a basic question – Is Internet in India really big enough? Or there is a glass ceiling attached to it?

What’s your opinion?

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