Shaadi's new USP : Aadhaar verified profiles. Well..

Not sure if this is new or is just launched – but Shaadi.com now boasts of Aadhaar verified profiles.

Beyond the marketing part of it, what does it really mean?
Zilch. Actually nothing.
What does Aadhaar actually verifies?
Primarily, demographic and biometric information – but for an unfake marrriage, one would need to actually verify salary / parental information, which doesn’t fall under Aadhaar’s guidelines.
So this ‘Aadhaar verified’ is a good marketing gimmick, but doesn’t really mean much.
Issued in public safety as many gullible minds will just fall for it.

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