Books I Recommend: Shashank ND, Practo.

Books are the plane, and the train, and the road. They are the destination, and the journey. They are home. – Anna Quindlen

In our attempt to bring different perspectives and enable the NextBigWhat audience to learn new new things, we have started a weekly series (every Tuesday) called ‘Books I Recommend‘. This is the latest installment.

Today, we have Shashank N D, Practo founder and CEO share his recommendations.

My inventions by Nicola Tesla

Nikolas Tesla’s patents and theoretical work helped form the basis of wireless communication and radio.
He is also known for his high-voltage, high-frequency experiments in New York and Colorado Springs, experiments in X-rays, and his ill-fated attempt at intercontinental wireless transmission in his unfinished Wardenclyffe Tower project.
» Buy from Amazon.
Adds Shashank: An autobiography, which gives one an understanding of what Tesla was going through while he came up with his world changing inventions.

Zero to One by Peter Thiel.

The book Zero To One is about nurturing the next big idea to build a valuable global company. The author recalls how certain innovative ideas were incubated and how people behind them dared to dream big and even did realize some of them.
This book also compiles the startups culture as discussed by Peter Thiel in his lecture for Stanford University students in 2012 with details about various other aspects of entrepreneurship.
Buy from Amazon]
Adds Shashank: A classic. First principle thinking at its best.

Jonathan Livingston Seagull by Richard Bach

‘For most gulls it is not flying that matters, but eating. For this gull, though, it was not eating that mattered, but flight.’
Jonathan Livingston Seagull, the most celebrated inspirational fable of our time, tells the story of a bird determined to be more than ordinary. This bestselling modern classic, reissued with a beautiful new cover design, is a story for people who want to follow their dreams and make their own rules and has inspired people for decades.
Adds Shashank: An amazing story of the price one has to pay to be a contrarian, to try out something new. It is a quick read but it left a huge impression on me.
» Buy from Amazon

Tool of Titans by Tim Ferries.

The book contains lessons from highly successful people like Arnold Schwarzenegger, Malcolm Gladwell, Tony Robbins, etc. For every situation that you meet in your life, take a flip of the pages and you will find something that will help you immediately.
This book is compiled from the interviews done by Timothy Ferriss, but as he himself proclaims, it is far more than just interviews.
Adds Shashank: It is a good compilation of tools and techniques used by the best in the world in their day to day lives to overcome their difficulties and achieve greatness.
» Buy from Amazon.

The Founder’s Mentality by Chris Zook.

Why is profitable growth so hard to achieve and sustain?  Most executives manage their companies as if the solution to that problem lies in the external environment–find an attractive market, formulate the right strategy, win new customers.
Based on the authors’ decade-long study of companies in more than 40 countries, The Founder’s Mentality demonstrates the strong relationship between these three traits in companies of all kinds–not just start-ups–and their ability to sustain performance.
Adds Shashank: A good read for those who are running high growth startups and looking to tackle complexity while scaling.

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