E-commerce marketplace ShopClues has become the latest company to join the digital payments bandwagon, with the launch of ‘Reach’, a payment solution for offline merchants. Part of the company’s Business Edge initiative, ‘Reach’ will help brick and mortar stores in the country to process hassle-free cashless transactions for customers, who prefer making payments digitally.
With ‘Reach’, neither the customer or the seller needs to download the application to make a payment, and can be used for payments of all scales and sizes. Merchants can avail the facility at an introductory rate of Rs. 99 per month. The SMS-based three-step payment mechanism also eliminates the intermediary digital wallet by directly transferring the payment to the beneficiary’s bank account at an introductory rate of 0% TDR on transactions.
The facility will also assist merchants with order management, inventory management, e-Billing, centralized inventory status for multiple stores and merchant store promotion. ‘Reach’ can be subscribed to by ShopClues-affiliated merchants as well as offline merchants who are not associated with the platform alike, the company said.
