The DIY ECommerce platform, Shopify has been around in India for quite some time, but officially, the company has launched its India presence (with India specific offering) in partnership with Airtel.
Starting from Rs. 750 per month, the Shopify platform provides features such as hosting, design templates, a web dashboard to manage products and orders, a secure shopping cart, SEO tools, 24 hours customer service support, mobile optimized stores, and an iOS app which offers merchants the convenience of managing their business while on-the-go.
Shopify supports PayPal, DirecPay and PayU in India. The Canada based company has partnered with SingTel to launch the DIY Ecommerce platform in 4 countries – Singapore, India, Malaysia and Indonesia.
Shopify will be a big threat (owing to better technology offering) to companies like Infibeam who have focused on DIY Ecommerce platforms and has grab customers like Cafe Coffee Day, Croma etc.
Given the rate at which logistics is being commoditized in the Indian ecommerce space (e.g. IndiaPost is launching Ecommerce logistics service, RuPay has entered Ecommerce), the big deal for DIY Ecommerce platforms would be around solution selling (and not just product platform features).
Recommended Read : Comparison of Shopify, BuildABazaar and Zepo