Shopping Personalization App, Hippily Raises $250K In Seed Funding

The angels include Dr. Sridhar Ramaswamy- senior VP, Ads & Commerce at Google and Rakesh Mathur – Founder of Junglee.

Company Name : Hippily
Funding Amount : $250K
Investor(s) Dr. Sridhar Ramaswamy, Rakesh Mathur
Funding Round : Seed round


Hippily, a shopping personalization app has raised $250K in seed funding from a group of angel investors  across India, USA and Singapore.

The angels include Dr. Sridhar Ramaswamy- senior VP, Ads & Commerce at Google and Rakesh Mathur – Founder of Junglee.

The company is founded by Dr. Viswanath Ramachandran (B.Tech. Computer Science & Engineering, IIT Bombayand Ph.D. Computer Science, Brown University) and Prajakt Deolasee (B.E., co-founder Snapstick, exited to Rovi Corporation).

This free app offers daily curation of trendy fashion products, looks and collections to the style conscious young women, which is also available for purchase. The curation is purely style centric, bringing unique, emerging fashion online.

Dr. Ramachandran, CEO said, “is to de-addict the fashion ecosystem from discounts by providing the user a personalized feed that learns from dozens of data points and gets better DAILY. We’re seeing intense engagement and repeat purchases from a core audience, and over 50% of our orders are for undiscounted products, proving the robustness of our approach. We’re now increasing our investment in the personalization engine by hiring a dedicated Machine Learning & Data Sciences team with a world class academic advising us.”

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