ShoppingShouts is a newly launched portal that wants you to shout about your shopping deals/experiences.
According to Nitin Mittal , founder of ShoppingShouts
“Imagine you shop something special and you want to tell the whole world about it but there is no one to share. Wouldn’t that be terrible? How would you feel if there is no one to appreciate your pride, your euphoria and your fantastic bargain? But don’t worry this will never happen now because if you are buying Apple iPhone or Armani perfume or Tommy Hilfiger watch or even a dangler from your local shop…..you can flaunt it through shoppingshouts.com.”
There are two broad spectrum of shopping portals in India:: at one end, you have products like MouthShut where one can look for product reviews and at the other end, there are startups like mKhoj, dealmaadi, dealaajtak, offersforshoppers which basically cover shopping deals in one’s city.
UGC (i.e. user generated content), as per my understanding seems to work only for reviews (and that too in few cases) and not at all for deal sites. Though ShoppingShout brings an interesting aspect of story-telling about one’s shopping experiences, the portal needs to sort of define whether they are a deal site or a story-telling social network.
Unless they do so, I don’t see huge number of repeat visitors for the site as the pain they are addressing is very latent (how many of us really grab a damn cool deal in say, a month’s timeframe? And why not go to a deal site to check out the cheapest deal? Similarly, why not go to a review site to see the reviews by other users?)
That’s my opinion about ShoppingShouts. What’s yours?