Product discovery engine Shoppingwish raises undisclosed amount of angel funding from Sandeep Johri and others

Pune based price comparison platform Shoppingwish.in has raised an undisclosed amount of angel funding from Sandeep Johri and other angel investors based out of Silicon valley and NewYork, according to a report. The raised capital would be used to gain user traction and product development.shoppingwish

Shoppingwish.in aggregates more than 1.5 million products to offer in various categories including books, electronics, computers, personal care and home appliances categories. An interesting feature of the site is that along with price comparison, it also shows matching coupon offers for discounts and availability of the product.

Sushil Choudhari, one of the co-founders of online music site Dhingana.com teamed up with Madhur Khandelwal, formerly of US based shopping search engine TheFind.com, to launch price comparison engine Shoppingwish for India.

Besides product discovery, the platform also collects coupon details across more than 150 online retailers in India including Homeshop18 and Shopclues. The company aims to help users in making better informed buying choices.

Shoppingwish competes with product discovery websites such as FindYogi,  PriceBaba, MySmartPrice and a few others like Ecosystem Ventures backed WiC – who have taken a social approach to price discovery.

Excerpts from an earlier coverage of ShoppingWish:

How do you differentiate from other price comparison sites?

We have the most comprehensive price, availability and coupons database aggregated from 150+ online retailers across electronics, computers, home & kitchen appliances, personal care, books categories. In addition to price comparison, we show all available coupon offers at the product level so that users don’t need to search for coupons separately when buying online. As a result, users can be assured that they are getting the best deal when they compare prices on ShoppingWish.

What is the product roadmap like?

We have a long list of features that we wish to add without compromising on the data quality and user interface. Some of the features in the roadmap are: faceted search, more product categories and mobile apps.

What are your future plans for the company? Short and Medium term?

In the short term, we want to make sure that we have the most accurate and comprehensive data while adding intuitive and useful features and keeping a strong focus on design. In the medium to long term we want to keep an eye open towards emerging trends in the online shopping space and adding value by building technology solutions that makes the overall shopping experience hassle-free and enjoyable for users.

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