Mumbai based startup Shopsense has secured an undisclosed amount of funding from Kae Capital, Powai Lake Ventures and individual investor Jehaan Mehta.
The company which was started in 2012 provides technology solutions to retailers to help them enhance customer experience and engagement. According to Sreeraman Mohan Girija, one of the co-founders at Shopsense, “There isn’t a lot of innovation in retail technology, we are trying to simplify the whole shopping experience.”
The company has a product called Match, which helps users find products from a brand store. The solution has been deployed at one of the brand stores of Diesel as a pilot project. “We are standardizing the solution so the deployment time is reduced and are in talks with other brands as well,” said Sreeraman.
Match is a large touch screen based in-store engagement platform which enables customers to browse, search or discover products along with the option of sharing on social network or through emails. The product is similar to virtual fitting room concept in online retail.
Many Indian online retailers have introduced the concept of “Virtual Fitting Rooms” which is a solution using which a viewer can try the products virtually, giving a touch and feel factor. This helps in improving conversions and reducing returns. On the same lines, fashion and lifestyle ecommerce portal Myntra acquired Fitiquette, a virtual fitting room app, earlier this year.
Other two products by Shopsense include “React” and “Explorer”. The former is a touch screen based solution which displays all the product information such as pricing, material, size, weight etc, when you prop up an item on it. Explorer is an app based on Shopsense cloud infrastructure which helps users locates products in large stores.