Mobile startup Shorthand Mobile announced the launch of its SMS-based mobile browser in partnership with SMSGupShup. The Shorthand SMS Browser provides a highly interactive user experience, enabling feature phone users easy access to content using only their SMS / text plans.
With smartphone penetration still low in India, SMS remains the only way to reach the Indian mass market.
In March of 2010, SMS GupShup launched AppShup, one of the first app stores dedicated to the promotion and distribution of SMS applications. The open developer platform allowed developers to develop SMS-based applications and services quickly and easily.
The SMS Browser uses SMS, not GPRS data, to send and receive information in a rich, interactive, graphical interface. From one mobile application users can access SMS GupShup and other websites without the need to memorize short-codes and complex SMS keywords. The browser offers simple, fast iPod-like menus, allowing users to seamlessly scroll-and-click to get targeted information, content and services.
In addition to social networking, Shorthand offers access to news, sports, astrology, local search, ticket purchase, job search and much more.
Also see: Intuit Launches txtWeb – SMS Platform for Mobile App Developers
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