What’s so interesting about what you’re talking about?
If the audience knows why you are interested, they will have a reason to care about them. In other words, the story must have value. And they don’t have to be significant.
You can create a great story from little things if the storyteller is interested in it.
What’s to gain for Leaders through storytelling?
- Can keep a consistent focus on the vision of the company,
- affirm faith in the near term intent of the leadership,
- strengthen brand loyalty,
- build support from the organizational team at every level,
- resolve conflicts,
- reaffirm company values.
