Show passion while you’re recounting a story

What’s so interesting about what you’re talking about?

If the audience knows why you are interested, they will have a reason to care about them. In other words, the story must have value. And they don’t have to be significant.

You can create a great story from little things if the storyteller is interested in it.

What’s to gain for Leaders through storytelling?

  • Can keep a consistent focus on the vision of the company, 
  • affirm faith in the near term intent of the leadership, 
  • strengthen brand loyalty, 
  • build support from the organizational team at every level,
  • resolve conflicts,
  • reaffirm company values.

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