Sify has launched Sify myLife service (‘India’s first Consumer Cloud Services Platform’), enabling cybercafes/consumers to connect to Sify services from anywhere.
Using the platform, application developers can build and host solutions on Sify mylife and advertisers can now talk to people who access the net, either at cafes, at home or on mobile internet devices like smart phones.
In partnership with HP, the service enables Sify to provide demand based computing services on a pay per use or flexible contract model.
Sify’s Declining Consumer Business
Sify’s consumer business has been on a decline and revenues for quarter ending May 31st, 2010 were $3.5 million, as against $6.03 million in the corresponding quarter last year. The company has 1227 e-ports (cybercafes) and using the cloud services platform, any of any of the 1.6 Lakh shared internet access points in India like cybercafés would be able to connect to Sify mylife either through a Sify Broadband connection or a specially designed ‘Sify Edge device’.
Powered by HP’s Blade System Matrix infrastructure , Sify mylife will be accessible through Sify Home Broadband, Sify.com, mobile phones and the Cloud connection device.
Sify will also offer a hardware device to cybercafes as well and the services offered using this platform would be
- Digital lifestyle offerings from one window: ticket bookings, mobile recharge, online tests, bill payments, ISD calls, gaming, etc.
- Pay cash for online transactions – no fear of online payments or credit card requirements
- Online Advertising and Brand engagement platform
- Cybercafe management and governance
- Sify Talk: ISD Calling
The obvious challenge for this application lies in attracting developers to build applications for the platform, especially owing to Sify’s lack of mindshare in developer world. As far as other services are concerned, most of the cybercafes pretty much offer these services (and more), though packaged services makes this an attractive bait (at the cost of shared margins).
What’s your opinion?
Related Market Research: Understanding Cyber Cafe Audience in India