Facebook has opened up Messenger to users who don’t have an account on its social network. Users in US, Canada, Peru and Venezuela can sign up for Messenger just with their first name, last name and phone number.
The company had tested accountless signups in India back in 2012, but scrapped the idea a few months later. Now, the “Not on Facebook?” button will take users down a different sign-up flow and will let them upload their phone contacts.
Users will also be able to search for people who are on Facebook but might not have shared their numbers with. The move is in-line with the company’s push to get more people on its platform, in this case, even one’s without Facebook accounts.
WIth Facebook spinning off Messenger into a whole platform, drawing users into using its many services by offering messaging, friend-to-friend payment, VoIP calling, etc could work.
Moreover, for Messenger’s business dreams to be fulfilled, the company will have to look to onboard all kinds of consumers, including ones that hate Facebook.