SilverPush has raised a fresh round of $1.25 mn (pre Series A), led by Japan based fund, M&S Partners bringing the total investment to $2.5mn.
Existing investors IDG & 500Startups also participated in the current round. The fresh round of funds will be used to launch its new product PRISM, the go-to platform for brands to measure their television advertising
PRISM measures ad impact and reach, know how every brand’s TV ad was received by people on social media, how their competitor ad is performing and this data powers them to increase efficiency and relevance of their own campaign.
“TV channels will especially be bullish with cross media integration to justify the marketing investment on TV these days,we are excited to invest in SilverPush and the way they are pivoting the TV advertising industry. Indian TV ad industry is an INR 500 Billion market and it will cross INR 900 Billion by 2019. We are proud to back SilverPush to drive the advertising change in India and globally, I strongly believe that SilverPush has the strong will and team to achieve that dynamic change” said HiroMashita, Founder, Director of M&S Partners.