Mobile Ad Retargeting Startup SilverPush Secures Funding from Palaash Ventures & Others

Silver Push, a mobile advertising tech company has raised funding from Palaash Ventures and six other investors, a new report said.

The startup charges advertisers based on the Cost per Click (CPC) while it buys out the inventory on Cost per thousand Impression (CPM) model from the Ad exchanges.

Mobile ad networks such as Inmobi and Vserv also provide re-targeting. SilverPush has tied up with four mobile ad exchanges including AdIQuity and PubMatic.

The startup had raised $100,000 from 500 Startups & GSF Accelerator earlier.

Read NextBigWhat coverage of SilverPush.

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