Ever wondered why you buy a mp3 player from a PC company (Apple) and not from another (Dell)?
Ever observed why you buy what you buy?
Ever wondered why some of the “best” products fall flat?
Because people don’t buy what you do, they buy for why you do it.
As an entrepreneur, do you sell your product or your vision?
Watch this amazing TED video by Simon Sinek. Must watch for anybody who wants to have a meaningful life.