Simplilearn Acquires US Based Market Motive For $10mn

Simplilearn has acquired Market Motive, a Silicon Valley based digital marketing training company for $10 million.simplilearn

The merged company, which has already helped more than 400,000 professionals in over 100 countries is turning its attention to an expanded presence in the U.S. where it can offer a turnkey solution to professionals trying to advance in their field and struggling college grads, under-employed and beleaguered by student debt.

With the acquisition of Market Motive, Simplilearn, which already has a catalog of over 250 online courses across industries and functions, augments its offerings in the booming digital marketing field — where the global digital advertising spend is projected to reach $278 billion in 2019 — with courses in Social Media Marketing, Digital Advertising Web Analytics, and Marketing Automation.