Simplilearn Acquires US Based Market Motive For $10mn

Simplilearn has acquired Market Motive, a Silicon Valley based digital marketing training company for $10 million.

The merged company, which has already helped more than 400,000 professionals in over 100 countries is turning its attention to an expanded presence in the U.S. where it can offer a turnkey solution to professionals trying to advance in their field and struggling college grads, under-employed and beleaguered by student debt.

With the acquisition of Market Motive, Simplilearn, which already has a catalog of over 250 online courses across industries and functions, augments its offerings in the booming digital marketing field — where the global digital advertising spend is projected to reach $278 billion in 2019 — with courses in Social Media Marketing, Digital Advertising Web Analytics, and Marketing Automation.

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