SinglePoint Acquires M2Junction, SMS Advertising Startup

Indian startups are witnessing exits and M2Junction, Hyderabad based SMS advertising startup has been acquired by US based SinglePoint, a mobile messaging software company.

M2Junction provides SMS advertising platform, Ad-Junction that allows publishers and advertisers a collaborative solution to meet the marketing demands through the mobile medium.

The Ad-Junction platform consists of a small group of servers arranged in an N+2 redundant network configuration for the reliability that a SMS advertising system demands. The servers are grouped into critical functions of database, user interface, and core matching engine functions. The database servers store the critical data for the publishers and advertisers in a redundant fashion to ensure maximum availability for management and execution of the campaigns. The user interface servers allow the secure access for management of data, monitoring of campaign execution, and reporting of post-campaign statistics. Finally, the core matching engine performs the real time message generation utilizing the data of the publishers and advertisers. – details

Market Report: Mobile Market Report – SMS Usage in Urban India

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