Sit with the idea

  • When you struggle to let go of control of your ideas, the creative processes within the brain can get stuck in a rut
  • It can pay dividends to slow down and let an idea or problem ruminate overnight, for a few days, or even a few weeks
  • If your next piece of work doesn’t have a tight turnaround, gently sit with your ideas for a longer
  • During this time, your brain may enter a period of subconscious processing, allowing new ideas to rise to the surface
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