Slack’s $2.8 Billion Dollar Secret Sauce

“We gave it the color scheme of a video game, not an enterprise collaboration product.”

The Nextbigwhat Community slack
The Nextbigwhat Community slack

Have you ever walked into a house and had an indescribable feeling that it just feels cheap? A professional builder would walk in and give you a laundry list of shortcomings: uneven drywall, gappy hardwood floors, hollow-core doors, and cheap hardware. But most people just have a gut reaction.
Like a well-built home, great software focuses on giving its users hundreds of small, satisfying interactions. A great transition in a mobile app gives us the same feeling we get from using a well-made door handle on a solid oak door? you may not be able to put your finger on it, but man, does the house ever feel well built. Slack is really fun to use. It feels like a well-built house.
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