In India, smartphone users spend more than 40 percent of total active time on their smartphones on data-centric activities. A full 25 percent of users’ time with apps is spent on those developed by Google, with the Android Market, YouTube and Gmail leading the way.
Google has the #1 app in terms of reach for 5 out of top 7 genres, while Facebook dominates social networking
Google properties occupy the top spot in five of the top seven genres, by reach. Facebook and Nimbuzz lead the social networking and chat genres respectively.
Time spent with the top app categories
94% of time spent on streaming video goes to YouTube, while 86% of time spent on GPS is with Google. However, when it comes to social networking and chat applications, Google struggles to obtain more than a few percentage points of time spent. [Via: Neilsen report]