Report: Mobile Phone Shipments Fall 3%, Smartphone Market Grows at 96% Y-o-Y

The mobile phone shipments in the quarter witnessed a growth of 6% Vs. year ago, there was a minor decline of 3% Vs. previous quarter (January-March 2011). In absolute terms, the Indian market clocked a shipment of 42.8 million units in Q2 2011.

“Shipments cooled down a bit in the April-June quarter of 2011, partly due to an inventory build-up from the preceding quarters and partly because vendors apparently paused to take a relook at their product portfolio strategies. The India-based vendors have particularly been busy planning their debuts in the smartphone category, so some of their energies were expectedly absorbed there. A certain degree of gear-shifting for an awaited smartphone play is on the cards and the results will be visible in the next few quarters” [IDC]

Key Stats

  • The smartphone segment showed an impressive growth of 68% year-on-year and a marginal growth of 0.4% over the Jan-March 2011 quarter, to garner a share of 5.6% of the overall mobile phone market. In Q2 CY 2010, the share of smartphones was 3.6% of the overall mobile phone market, in unit terms
  • Smartphones with average sales values of INR 18,000 and above witnessed a significant growth of 31% over the preceding quarter and a whopping 96% growth over the year-ago quarter, Q2 CY2010.

Market Leader

  • Nokia continued to lead the mobile phone market and the smartphone segment in Q2 2011, with 25% and 45.8% shares, respectively.
  • Samsung, second to Nokia with shares of 15% and 21% in the mobile phone market and the smartphone segment, respectively, also clocked the strongest smartphone shipment growth during the quarter, fuelled by its Galaxy series of handsets.
  • In the smartphone segment, RIM occupied the third place with a share of 15%.
  • The top 5 India vendors, including Karbonn, Micromax, Lava, Spice and MAXX, accounting for a share of 19% of the overall shipments.


The smartphone segment saw a significant traction for Apple’s iOS platform, which captured a share of 2.6% in Q2 2011, as against a negligible share in the previous quarter. In terms of growth momentum, Android led with the highest growth rate of 10%, quarter-on-quarter.

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