Led by the growth in countries like India, worldwide sales of smartphones to end users totaled 968 million units in 2013, up 42.3% from 2012, according to Gartner. Sales of smartphones accounted for 53.6 percent of overall mobile phone sales in 2013, and exceeded annual sales of feature phones for the first time.

With a 166.8 percent increase in the fourth quarter of 2013, India exhibited the highest smartphone sales growth among the countries tracked by Gartner, and Latin America saw the strongest growth among all regions (96.1 percent) in the fourth quarter. China also contributed significantly to worldwide smartphone sales as sales grew 86.3 percent in 2013.

Worldwide Smartphone Sales to End Users by Vendor in 2013 (1000s)

Company

2013 Units

2013 Market Share (%)

2012 Units

2012 Market Share (%)

Samsung

299,794.9

31.0

205,767.1

30.3

Apple

150,785.9

15.6

130,133.2

19.1

Huawei

46,609.4

4.8

27,168.7

4.0

LG Electronics

46,431.8

4.8

25,814.1

3.8

Lenovo

43,904.5

4.5

21,698.5

3.2

Others

380,249.3

39.3

269,526.6

39.6

Total

967,775.8

100.0

680,108.2

100.0

Source: Gartner (February 2014)

Smartphone sales grew 36 percent in the fourth quarter of 2013 and accounted for 57.6 percent of overall mobile phone sales in the fourth quarter, up from 44 percent year over year. This increasing contribution of smartphones was led by growth in Latin America, the Middle East and Africa, Asia/Pacific and Eastern Europe, where smartphone sales grew by more than 50 percent in the fourth quarter of 2013.

Worldwide Smartphone Sales to End Users by Vendor in 4Q13 (1000s)

Company

4Q13 Units

4Q13 Market Share (%)

4Q12 Units

4Q12 Market Share (%)

Samsung

83,317.2

29.5

64,496.3

31.1

Apple

50,224.4

17.8

43,457.4

20.9

Huawei

16,057.1

5.7

8,666.4

4.2

Lenovo

12,892.2

4.6

7,904.2

3.8

LG Electronics

12,822.9

4.5

8,038.8

3.9

Others

106,937.9

37.9

75,099.3

36.2

Total

282,251.7

100.0

207,662.4

100.0

Source: Gartner (February 2014)

In the fourth quarter of 2013, mobile phone sales in mature regions fell due to weaker demand.

Vendors

Samsung: While Samsung’s smartphone share was up in 2013 it slightly fell by 1.6 percentage points in the fourth quarter of 2013. This was mainly due to a saturated high-end smartphone market in developed regions.

Apple: Strong sales of the iPhone 5s and continued strong demand for the 4s in emerging markets helped Apple see record sales of 50.2 million smartphones in the fourth quarter of 2013.

Huawei: Huawei smartphone sales grew 85.3 percent in the fourth quarter of 2013 to maintain the No. 3 spot year over year.

Lenovo: Lenovo saw smartphone sales in 2013 increase by 102.3 percent and by 63.1 percent in the fourth quarter of 2013. Lenovo’s Motorola acquisition from Google will give Lenovo an opportunity to expand within the Americas.

Operating Systems

In the smartphone OS market, Android’s share grew 12 percentage points to reach 78.4 percent in 2013. The Android platform will continue to benefit from this, with sales of Android phones in 2014 approaching the billion mark.

Worldwide Smartphone Sales to End Users by Operating System in 2013 (1000s)

Operating System

2013 Units

2013 Market Share (%)

2012 Units

2012 Market Share (%)

Android

758,719.9

78.4

451,621.0

66.4

iOS

150,785.9

15.6

130,133.2

19.1

Microsoft

30,842.9

3.2

16,940.7

2.5

BlackBerry

18,605.9

1.9

34,210.3

5.0

Other OS

8,821.2

0.9

47,203.0

6.9

Total

967,775.8

100.0

680,108.2

100.0

Worldwide mobile phone sales to end users totaled 1.8 billion units in 2013, an increase of 3.5 percent from 2012. 

Worldwide Mobile Phone Sales to End Users by Vendor in 2013 (1000s)

Company

2013 Units

2013 Market Share (%)

2012 Units

2012 Market Share (%)

Samsung

444,444.2

24.6

384,631.2

22.0

Nokia

250,793.1

13.9

333,938.0

19.1

Apple

150,785.9

8.3

130,133.2

7.5

LG Electronics

69,024.5

3.8

58,015.9

3.3

ZTE

59,898.8

3.3

67,344.4

3.9

Huawei

53,295.1

2.9

47,288.3

2.7

TCL Communication

49,531.3

2.7

37,176.6

2.1

Lenovo

45,284.7

2.5

28,151.4

1.6

Sony Mobile Communications

37,595.7

2.1

31,394.2

1.8

Yulong

32,601.4

1.8

18,557.5

1.1

Others

613,710.0

34.0

609,544.9

34.9

Total

1,806,964.7

100.0

1,746,175.6

100.0

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