Smartphone Sales Hit Highest Quarter in Q3 2014

The IDC report released on Nov 26th 2014 points out that India is the fastest growing smartphone market in the APAC region. Here are more findings from the study:
QoQ growth of smartphones in India is 27% mainly due to festive demands, while YoY growth is 80% as of Q3 2014.
Overall mobile phone market in India is 73.5 million in Q3 2014 indicating a 15% QoQ growth and a 9% YoY growth.
Smartphone share in overall market is 32% in Q3 2014 as compared to 19% in Q3 2013.
APAC (excluding Japan) Quarterly Mobile Phone Tracker shows that vendors hipped off 23.3 million smartphones in Q3 2014 as compared to 12.8 million in Q3 2013.
Phablet sales have currently hit a plateau but are expected to pick up in 2015 as 4G connectivity is expected to roll out.
Smartphones between the screen sizes of 4.5” to 5.5” is considered the sweet spot as most preferred screen size.
Feature phones saw a two digit QoQ growth in sales at 10% but this is still 9% lower than QoQ growth during the same period in 2013.
graph1 IDC - smartphone vs featurephones
Smartphone manufacturer ranking by market shares:
smartphone vendor share
Samsung: Maintains 1st place in total smartphone market share in India at 24%
Micromax: Micromax is at the 2nd position with 20% market share in Q3 2014 as compared to 18% in Q2 2014
Nokia: Maintains 3rd position in market shares
Lava: Lava is among one of the fastest growing smartphone brands in India. Xolo sales have also contributed to Lava’s growth.
Karbonn: Karbonn has seen consistent growth which has come from the sales of the sub $100 smartphones.
Motorola: Motorola’s fresh lineup of second generation smartphones has  kept its name among the top sellers in the country.

Add comment

NextBigWhat brings you curated insights and wisdom on product and growth from the wild web.

Over 2 million people receive our weekly curated insights.

Newsletter

Newsletter