Smartphone Sales in India Grew 3x in 2013; Lava, Micromax See Better Sales

Smartphone sales in India stood at over 44 million in 2013, says a report by the IDC (via). This is a three fold rise over the 16.2 million sales seen in 2012.

20% of the overall market share came from 5’’- 6.99” smartphones and phablets.

India will also be the key to future smartphone growth says the IDC in its Worldwide Quarterly Mobile Phone Tracker. India represents more than a quarter of the global feature phone market.

The increase in sales is attributed to the higher number of vendors pushing for low cost smartphone sales. Domestic vendors like Lava and Intex recorded a spike in their sales as well.

idc smartphone sales

 

“Growth in the India market doesn’t rely on high-end devices like the iPhone, but in low-cost Android phones. Nearly half of the smartphones shipped in India in 2013 cost less than US$120,” said Kiranjeet Kaur, Senior Market Analyst for mobile phones at IDC Asia/Pacific.

idc smartphone sales

Smartphone vendors have like Samsung have also begun switching production to Vietnam where the manufacturing costs are lower than mainland China.

The worldwide smartphone market shipped over 1 billion units in 2013, with China leading the pack. One of every 3 smartphones shipped came from China in 2013.

Recently, smartphone sales had beat feature phone sales owing to growth in India and Latin America.

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