Smartphone users in India : They Prefer Android. 50% do not have data connection

Indian Smartphone users prefer Android over other operating systems, which is primarily because of the push Android has received from local brands.


The study by Nielsen finds that 93% of smartphone users own only one handset and while only 3 percent of respondents who participated in the study in the last quarter of 2012 said they owned a tablet, 11 percent said they intended to purchase one (source).

Read : Internet in India: All you need to know about.

Smartphone Usage in India

As far as smartphone usage is concerned, voice calls and texting accounted for only 25 percent of smartphone usage; multimedia, games, apps and Internet browsing made up the rest. Among apps, consumers prefer games, particularly with respect to paid apps. Games were the most popular category among paid apps, with nearly three out of five users (58%) paying for games. Other popular paid app categories among smartphone users include chat and instant messaging (53%) and streaming music (45%).

The Real Truth

Only half of the smartphone users polled have active data access!

While this percentage may be significantly higher than the mobile data penetration for feature phone users, it indicates that millions of smartphone users still don’t have access to mobile Internet connectivity.


India-smartphone-demographicsStudy : The Indian Smartphone User study was conducted in September and October 2012 across 46 cities in India. Nielsen Informate Mobile Insights polled more than 10,000 smartphone owners as part of this study.

Our disclaimer: Do not trust survey data blindly (read:Why and how to read survey reports?)


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