Smartphone Market Share in India : Motorola Beats Nokia [Big Shifts]

Motorola shipped 955,650 phones beating Nokia Microsoft, which shipped 633,720 devices.
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In Q2 2014, Indian smartphone market sequentially grew 9%*.  Motorola shipped 955,650 phones beating Nokia Microsoft, which shipped 633,720 devices. Excellent sales of Moto G help Motorola into the top 5.

Smartphone Market Share In India : Q2, 2014
Smartphone Market Share In India : Q2, 2014 [click for higher resolution]

Vendor

Comparison

Units

Samsung

Q1 2014

4,478,170

Samsung

Q2 2014

4,111,280

Micromax

Q1 2014

2,795,850

Micromax

Q2 2014

3,097,010

Karbonn

Q1 2014

1,296,170

Karbonn

Q2 2014

1,077,810

Motorola

Q1 2014

379,310

Motorola

Q2 2014

955,650

Microsoft

Q1 2014

583,160

Microsoft

Q2 2014

633,720

The Bigget Shift

– The bigger shift is towards Indian brands. Karbonn and Micromax occupy the #2 and #3 slots respectively. With Android One launching in India around Diwali timeline (and Google spending massively in promoting it), expect local manufacturers to move up the sales charts (Samsung’s dominance is under threat).

– It’s clear that Nokia is struggling to define a clear positioning (read : Nokia X Promotion is More About Android Than Nokia : Good Or Bad?). The company launched Nokia X and XL and on the other hand, Microsoft has announced closing down Nokia X (and Asha) series.

– Is Samsung the new Nokia? The shipments are down. There are no signs of Tizen launch. What’s NextBigWhat for Samsung?

Distribution Channels : Online Vs. Offline

Plus, an important point to be debated is the growing significance of online as a distribution channel. Will companies like Gionee, who took the offline route revisit their distribution strategy?

Xiaomi which has recently launched in India has shipped close to 20,000 devices only, but has managed to create a massive marketing hype (the company, after NextBigWhat’s exclusive has now announced the number of devices (15,000) it will sell in the next sale!).

Interesting times for the industry. Expect cut-throat competition in the coming days. And in the end, consume will be the king.

– Upcoming smartphone launches in India : Jolla | OnePlusOne

» Compared : Xiaomi Mi3 Vs. Moto G
* : The report was released by handset sales tracker, Canalys.

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