In Q2 2014, Indian smartphone market sequentially grew 9%*. Motorola shipped 955,650 phones beating
Nokia Microsoft, which shipped 633,720 devices. Excellent sales of Moto G help Motorola into the top 5.
The Bigget Shift
– The bigger shift is towards Indian brands. Karbonn and Micromax occupy the #2 and #3 slots respectively. With Android One launching in India around Diwali timeline (and Google spending massively in promoting it), expect local manufacturers to move up the sales charts (Samsung’s dominance is under threat).
– It’s clear that Nokia is struggling to define a clear positioning (read : Nokia X Promotion is More About Android Than Nokia : Good Or Bad?). The company launched Nokia X and XL and on the other hand, Microsoft has announced closing down Nokia X (and Asha) series.
– Is Samsung the new Nokia? The shipments are down. There are no signs of Tizen launch. What’s NextBigWhat for Samsung?
Distribution Channels : Online Vs. Offline
Plus, an important point to be debated is the growing significance of online as a distribution channel. Will companies like Gionee, who took the offline route revisit their distribution strategy?
Xiaomi which has recently launched in India has shipped close to 20,000 devices only, but has managed to create a massive marketing hype (the company, after NextBigWhat’s exclusive has now announced the number of devices (15,000) it will sell in the next sale!).
Interesting times for the industry. Expect cut-throat competition in the coming days. And in the end, consume will be the king.
» Compared : Xiaomi Mi3 Vs. Moto G
* : The report was released by handset sales tracker, Canalys.