Smile Vun Group to invest $2 million in new group company PrecisionMatch

The Smile Vun Group, a joint venture between Harish Bahl’s Smile Group and Vun Network of Manish Vij  announced that it will invest $ 2 million in its newly launched company PrecisionMatch. The company provides data analytics and management services to improve digital marketing.

PrecisionMatch has started operations in India, South East Asia and UAE with 50 million unique users and around 60% of internet users across India, Singapore and UAE across a variety of consumer segments, the company said in a statement.

The company will use Adobe Audience Manager to analyze online behavior of consumers. It will use data mining and analytics to identify prospective consumer segments for advertisers, generate actionable insights from aggregated data and develop consumers online behavior models, said a company statement.

In June, Vij was looking to raise $ 10 mn to fund Tyroo and mobile media distribution and analytics platform, SeventyNine. Vij told Pi that the capital required to fund PrecisionMatic has been raised through internal accruals. “There has been no external funding for this venture,” he said adding that he could not comment on further fundraising plans.

The Smile Vun Group runs other companies like Quasar, digital media network Tyroo and Zoomtra. Letsbuy.com, the e-commerce company founded by Vij was sold to Flipkart.com earlier. Samsung, General Motors and Harish Kunal Bahl’s e-commerce company Snapdeal are already customers, Nitin Chowdhary, Business Head, PrecisionMatch, said at a conference today. PrecisionMatic will concentrate in the Asia Pacific region. Over the next few months, the company will look to increase its geographic spread and also develop a partner ecosystem in the mobile space. “All our services are already mobile enabled but we need to focus on creating the partner network,” said Chowdhary.

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