SMSGupshup Formally Launches its App Store, AppShup

We covered the launch of SMSGupshup’s developer platform earlier and the company has now formally announced the launch of AppShup, the SMS App platform.

Appshup developer platform allows developers to develop sms-based applications and services quickly and easily; and requires developers to have only a basic knowledge of any programming language, understanding of web applications and familiarity with JSON and XML

Unlike other developer networks, AppShup reduces the launch time from months to only days by pre-enabling carrier approval processes hence reducing the launch time from months to only days by pre-enabling carrier approval processes.

Moreover, AppShup aims to solve many of the current issues that developers face today. These issues include Interfacing with multiple mobile carriers, accessing application development resources and tools, dealing with the carrier approval process, integrating with the mobile networks and launching the application.

SMSGupShup Raised $12mn From Globespan Capital Partner, CRV and Helion in the month of January,2010 (total of $37mn funding raised), and the company claims to account for 5% of all SMS traffic in India.

Recommended Read: The hype and fall of SMS ads – Substitutes and Alternatives

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