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SMS is not dead yet : Innoz reaches 1 billion queries milestone

Today, text messaging has turned 20 years old. The first message was sent by Neil Papworth, a programmer on December 3rd, 1992 and coincidentally, India based Innoz celebrates its billion query milestone today.

Started by Deepak Ravindran, who dropped out of Kannur University, LBS College of Engineering to start Innoz, the company has touched a milestone of one billion queries mark on its flagship product 55444 (120 million active users).

Innoz’s flagship product 55444 also known as SMSGyan is an offline search engine that allows its users to search the web by sending an SMS (read our first profiling of Innoz).

Users will receive a specific answer of 480 characters within seconds with an option of retrieving further information on the query, if required. Consumers can choose to get charged a rupee an SMS or an avid user may opt for a monthly or daily subscription.

In terms of  regional distribution, the queries predominantly come in from the South zone which accounts for 40% followed by the West zone at 25% with 20% and 15% from the East and North zone respectively.
These are mostly in Hinglish, Kannada, Tamil and other regional variations. Location based queries such as location of ATMs, restaurants, petrol bunks etc. topped the list of most searched on 55444, movie reviews and movie timings came in a close second followed by search on music information and lyrics

The company raised its last round of funding from Seedfund Advisors in May 2012.

Recommended Read: All about Innoz API.

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