Snap to Allow EU Users Opt Out of Personalization ahead of DSA Compliance Deadline

  • Snap joins Meta and TikTok in introducing measures allowing EU users to opt out of content personalization, in order to comply with the EU’s Digital Services Act (DSA).
  • Snap will also introduce other changes including an ads transparency library, limit ad personalization, and roll out new notification and appeals process for content removal.
  • The DSA also necessitates penalties up to 6% of global annual turnover for non-compliance, with the due date for compliance being August 25.
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