Snapchat initiates rewards program for successful AR Lens creators

  • Snapchat introduces the Lens Creator Rewards program to monetize top-performing AR creations in the US, India, and Mexico.
  • Lens creators in 40 eligible countries could earn up to $7,200 a month if their creation performs well within the three focal nations.
  • Detailed eligibility parameters are to be shared as the program rolls out, fueling excitement among AR creators and developers.
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