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Snapdeal Acquires Reduce Data

Snapdeal has acquired Reducedata, a Chennai and Silcon valley based startup (read our earlier coverage of Reduce Data).

Post this acquisition, Reduce data team will join Snapdeal and Asif will lead the marketplace technology @Snapdeal.

Started by Zestadz cofounder Asif Ali,  ReduceData stopped taking new sales since August 11th.  In an email to customers, the company mentioned:

The RTB space has become challenging where the cost of being in business and the cost of operations have drastically increased. It has become challenging to deliver results independently.  For this very reason, we have explore options and have recently concluded a broad ranging partnership / M&A with a much larger player in the industry.

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