Alibaba backed Snapdeal has acquired ‘TargetingMantra’, a boutique technology company which works in the field of personalizing shopping experience for customers on e-commerce platforms.
Founded by Saurabh Nangia and Rahul Singh in March 2013, TargetingMantra has offices in Palo Alto and Gurgaon.
The company provides a unified platform to manage customer life cycle through personalization, targeting and big data analytics. TargetingMantra specialises in building products for enhancing customer buying journey and increasing conversion rates through intuitive product discovery, recommendations and channel selection.
Post-acquisition, TargetingMantra’s team will further the on-going initiative to build the ‘customer experience engine’ which will personalise shopping experiences for customers.
Rohit Bansal, Co-Founder, Snapdeal said, “At Snapdeal, we are always on the lookout for talented teams, who come with complementing tech skills, which can further enhance the experience for our customers. Personalisation is a key piece which helps consumers discover and transact in a fast, frictionless and intuitive manner. The Targeting Mantra team comes with valuable experience in driving superior customer experience through machine learning. We are thrilled to have them join us on our journey towards achieving 20 million daily transacting users by 2020.”