Online marketplace Snapdeal has announced the acquisition of Wishpicker.com, a technology platform that offers users gift options based on intelligent recommendations.
With this acquisition, Snapdeal aims to further personalize user experience and drive conversions through intelligent recommendations.
Founded in 2013 by Indian Institute of Technology, Delhi, graduates Apurv Bansal and Prateek Rathore, Wishpicker.com offers users with smart gifting options based on different parameters like relationship with the recipient, their age, personality, and various other parameters. Users can also find gift suggestions based on Facebook likes and interests of recipient. Wishpicker’s platform uses machine learning, ensuring that the recommendations get better by the day.
“We are investing in strengthening our technology platform and Wishpicker.com is an excellent platform with top-tier entrepreneurial, engineering talent and fits in perfectly with our vision. We believe that with consumer buying trends evolving, intelligent recommendations will be one of the key drivers for business volume for our sellers. This is an important acquisition for us in terms of adding new technology capabilities and helping sellers connect with buyers in newer ways.” – Rohit Bansal, Co-Founder of Snapdeal.com
Earlier this year Snapdeal.com had acquired Doozton.com, a social product discovery technology platform, focused on the fashion and lifestyle categories, which helps consumers discover trending products and designs from online stores across India.