Snapdeal Acquires Product Discovery Platform Doozton

Online fashion marketplace #snapdeal has acquired product discovery platform, Doozton.

Doozton, a Noida based bootstrapped company founded by Pushpendra Singh, gives users online wardrobe suggestions depending on different occasions. It also curates home decor and gifting products for its users.

Snapdeal will use the acquisition to personalise listings and suggestions for fashion merchandise on the marketplace. Snapdeal had secured $133.77 in funding from eBay in February.

Meanwhile, Flipkart is in talks to acquire online fashion retailer Myntra in a much bigger deal.

Other acquisitions from Snapdeal include,

• May 2013 – online handicrafts marketplace Shopo

• April 2012 – Delhi based eSportsbuy

• June 2010 – Bangalore based Grabbon

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Recommended Read: [Snapdeal Story] “Grabbon Acquisition Was The Turning Point For Our Business”