Alibaba backed Snapdeal has made a strategic move and forayed into the travel space, at a juncture when speculations are soaring about e-commerce companies’ business models and external funding have slowed down. All the e-commerce companies are now focusing on a sustainable business model and on profitablity.
Snapdeal announced it on social media that it now allows users to book flight tickets from the Android app. The company had earlier launched booking of bus tickets from the app. No other details has been disclosed by the company yet.
#Travellers out there! Book your flight on Snapdeal & get Rs. 400 off on domestic round trip booking. pic.twitter.com/ECXLXWKG1D
— Snapdeal (@snapdeal) April 26, 2016
Last year, Paytm had also launched its bus ticket marketplace. With this new entrant in the travel marketplace, competition will inevitably intensify for user acquisition for the existing players.
Snapdeal had recently raised $200 million led by Canada’s Ontario Teachers’ Pension Plan at a valuation of $6.5 billion.