[Snapdeal Story] “Grabbon Acquisition Was The Turning Point For Our Business”

This is the third and last part of #snapdeal story. In the first part, Kunal Bahl (Cofounder of Jaspers Marketing, the parent company of Snapdeal) talked about life prior to starting Jaspers, challenges faced in creating the ‘couponing’ category among retailers etc.

“The first instinct for us was not to build a website, rather the first instinct was to ‘how do we make money this month?’.

Second part mostly covered the early stage story – i.e. experiments/failures, Series A and expansion plans.

“Snapdeal was launched within ~~10 days~~ 8 days [Snapdeal.in]. Looked quite ugly. We just wanted to get it out. We had no expectation in the initial days.”

The third part discusses the growth story, industry outlook and a lot more.