Of Aamir Khan Episode And This is How Badly Snapdeal Was Impacted
December 9, 2015 2015-12-09 16:56Of Aamir Khan Episode And This is How Badly Snapdeal Was Impacted
Of Aamir Khan Episode And This is How Badly Snapdeal Was Impacted
Was Snapdeal impacted by the Aamir khan episode? The only way to answer that is by looking at data – so here is it (we waited for the Nov data to show up on appannie).
Take a look at 1 star reviews in November which are unusually high (because of Aamir episode) – which essentially means that a lot of people just came and rated Snapdeal 1 star (and not necessarily downloaded and voted 1 star as part of natural cycle).
Also, the number of 5 star reviews will give you a fair indication of regular traffic.
In October, Snapdeal received 9278 5 stars vs only 5382 in November. This clearly indicates a drop of almost 40%. One safe assumption is that Aamir episode would not have impacted 5 star reviews as even supporters of Aamir Khan wouldn’t come and rate Snapdeal five stars except few twitter/FB fans who want to show off (or some paid gigs).
Having said, this can also translate to loss of love(?).
To Summarize:
1. Aamir episode badly impacted Snapdeal ratings in November.
2. 1 Star ratings increased by 3.2x from Oct
3. Week of 22 nov alone added many 1 star reviews
4. Overall downloads are definitley down by 30-40%.
5. 5 Star ratings went down by 40%.
What about sales? Well, your guess is as good as ours !
Comments (3)
Rajesh B
It is not what Snapdeal has lost… they may regain it in next one year or so…. What they lost here a good opportunity by not encashing this moment, simply by distancing from their ambassador
Snapdeal otherwise in my opinion is a No1 portal for buyer, may be for sellers as well. I am sure if they maintain their commitment and service levels they would soon recover the lost ground
Ashish Sinha
Great work, Rupesh ! Can we use this data (for another post)?
Rupesh Mandal
I have also noted down the App data during the incident and retrieved historical data from web archive. Let me know what you derive from this data.
https://docs.google.com/spreadsheets/d/1pGnYHbNKkv1CcnZZiE9GL956AhZILe-Flhj3yHEjVq4/edit?usp=sharing