Microsoft has launched an online store through e-commerce marketplace Snapdeal as it looks to expand its operations in the fast-growing Indian market.
Shoppers will be able to buy Microsoft’s Lumia line of smartphones, PC peripherals, games and other software via Snapdeal which ships to over 5,000 cities and towns in India.
The company has for many years sold its software through its own website in India, but through Snapdeal can focus on selling hardware products too.
Snapdeal isn’t the only e-commerce portal Microsoft has a store on, with the company having launched its online store on Amazon India last year.
With consumers increasingly turning to e-commerce portals such as Flipkart, Snapdeal, Amazon and Paytm to purchase electronics and software, Microsoft sees it as a lucrative option to list its own products on them as opposed to running its own online store.
Moreover, with the upcoming launch of Windows 10 which has been lauded by the developer community and early adopters, the company could be looking to increase visibility and gear up for a bump in sales in the Indian market.