Starting today, Snapdeal’s user interface on the mobile will be available in Hindi and Telugu.
In time for India’s Republic Day on 26th January 2016, Snapdeal will be available in English and in 11 different regional languages – Hindi, Telugu, Gujarati, Tamil, Marathi, Bengali, Kannada, Malayalam, Oriya, Assamese and Punjabi.
With this, Snapdeal expects to reach to an additional 130 Million smartphone users in India, who use internet in regional languages.
“Snapdeal’s multilingual user interface has been developed on the basis of the feedback it received from both its buyers and sellers. A significant percentage of the user base opts for Hindi and other regional languages to speak to their customer care representatives. With this multilingual platform, these customers can now shop in their native language. The platform allows users to pick the language of their choice for browsing, for payments and for order tracking,” said the company in a statement
The multilingual platform is built on top of Snaplite–Snapdeal’s website for mobile browser, which is 85% lighter and consumes less bandwidth.