Roundup: Snapdeal launches Mylovecapital, Kidloo forays into offline retail format

Valentine Day is around the corner and Delhi based marketplace has launched an unique campaign My Love Capital, which allows people around the country to select India’s Love Capital for the year 2013.

mylovecapital would capture votes of people from dedicated online destination (link) with presence on all social networking sites like Facebook and Twitter. The campaign will allow anyone to vote, upload photographs and videos denoting the city they associate with love the most across the country.

The voting begins today and the results would be announced a day prior to Valentine’s Day i.e. 13th Feb 2013.

Renowned celebrities from various fields like Ayushmann Khurana, Sania Mirza, Huma Qureshi, KiranBedi, Prahlad Kakkar and Khushwant Singh are participating in the movement, voting for their Love Capital while explaining the reason for their choice.

Ingenico to buy Ogone – parent company of EBS

Brussels-based  Ingenico, which offers secure electronic transactions at point-of-sale, has struck a deal with growth equity firm Summit Partners to acquire European online payment services, Ogone Payment Services, for €360 million ($483.6 million).

In September 2011, Ogone  acquired  Mumbai-based EBS for an undisclosed amount and was its first acquisition outside the European market.

According to reports, Ingenico will pay €120 million in cash and rest in bank guarantee to Ogone, which owns Indian online payment services firm E-Billing Solutions (EBS). The acquisition is expected to be completed in the first quarter of 2013.

After Ogone acquisition, Ingenio would become a one-stop payment solution with multi-channel payment options such as point-of-sale, online and mobile. Through its point of sales solution, the company has deployed more than 20 million terminals across 125 countries.

Toys etailer Kidloo forays into offline retail format

Online retailer of toys Kidloo has forayed into offline retail format by launching the first ‘experience’ toy store in Hyderabad. This unconventional store will provide a unique option to try and experience the toys, play with them, test their performance, and loiter around the store before deciding to purchase.

Kidloo aims to start 70 self-owned and franchise stores in 3 years in the large and medium formats. The store has been conceptualized with the basic fundamental that kids like to play and test with multiple varieties before choosing one and Kidloo offers this opportunity.

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