We earlier brought to your notice, a Facebook/Twitter chatwala, the famous Google Gola and #snapdeal has trumped them all with a real Snapdeal nagar in UP. That is, Snapdeal has adopted a village called Shiv Nagar, in Uttar Pradesh.
The initiative, which is first of its kind in this space, will involve partnering with the village in developing its infrastructure and basic amenities. To begin with, Snapdeal is resolving the foremost issue of unavailability of portable drinking water in the area by installing water pumps.
Subsequently, Snapdeal will extend support to the local school and hospital as well. In appreciation of Snapdeal’s efforts for Shiv Nagar, the residents have decided to rename the village to “Snapdeal.com Nagar”.
Marketing Gimmick Or CSR?
A first of its kind in India and like me, if you think this is a marketing gimmick, I’d still say hats off to Snapdeal team:
a. for supporting 1 village (and we believe this is for real), and
b. using lateral thinking to drive the CSR activities.
The Snapdeal Story
We have covered Snapdeal story in depth on Pluggd.in and following links will give you the insight behind the company
Kunal started his first venture. a detergent company from his dorm room in the college. Took the product to 4,000 stores – all bootstrapped. That’s where he figured out the big business in couponing/sampling space.
Aggregated discounts from retailers and delivered door to door. India’s poor infrastructure of delivery (of offline mail) gotten in the way.
“The first instinct for us was not to build a website, rather the first instinct was to ‘how do we make money this month?’.