Online marketplace Snapdeal has launched SafeShip, a fulfillment platform for sellers listing their products on Snapdeal. The company said on Monday that the service will be able to ship products to consumers across more than 4000 towns and cities in India.
The company will not only assist in packing, shipping, pre-shipping verification, returns, replacements, refunds and product quality control.
Anyone who wants to be seen as a serious marketplace service provider, must have greater control over the overall user experience. In that respect, this move was necessary.
E-bay, one of India’s longest running marketplaces recently bought into Snapdeal with a $50 million investment.
Snapdeal rival Flipkart has also recently taken to the market place model. The company takes care of shipping and delivery and has put in place a complaint addressing mechanism.
With the launch of Amazon in India, it has become important for Indian players to up the game. Amazon comes with the promise of bringing its international expertise to the market place. The online retailing giant also provides fulfillment services in India and has paid attention to details such as cash on delivery and pin code level tax computation.
Jabong.com, the Rocket Internet backed e-commerce company in India, already offers fulfillment services including logistics and customer support. Jabong runs a controlled market place as well as an inventory led online store.