Tier 2 & 3 Cities Account For 70% Orders [Snapdeal Electronics Sale]

Snapdeal claims its recent electronics sale held on July 27 and 28 saw over 1 million people register with sales of electronics devices clocking in 4 lakh units.

Snapdeal Electronics

The company has released data showing what sold the most and who bought it, giving valuable insights into the Indian e-commerce market for electronics.

Snapdeal says over 3.5 lakh order bookings were made during the sale, 80% of which were smartphones, tablets and PCs.

70% of all orders were made from Tier 2 and Tier 3 cities and 60% of the overall orders were made through smartphones, while the rest 40% was from PCs.

Daily mobile revenues shot up by 5x during the sale, with bestselling devices coming from Apple, Infocus, Samsung and Micromax – 64 mobile devices were sold every minute during the sale.

Revenues earned from sale of televisions and cameras were 5X during the sale, while computers and automotive accessories saw a 3X jump and appliances saw a 2X jump.

Maharashtra, Karnataka, Delhi, UP and AP were the five states from where maximum number of orders were made, while Delhi, Bangalore, Mumbai, Hyderabad and Pune were the top cities.

Insights on Electronics Purchase Trends